The economic values of 15 production and functional traits for Slovakian Pied cattle were calculated under different marketing strategies. A purebred cow-calf pasture system producing its own female and male replacement was assumed for all strategies. The following marketing strategies for surplus weaned female and male calves were taken into account: (A) export of all surplus calves, (B) intensive fattening of all surplus calves, (C) rearing and selling of all surplus not pregnant (1) or pregnant (2) breeding heifers and fattening or export of surplus male calves. All calculations were carried out with the computer program ECOWEIGHT. The lifetime of cows was the most important trait when applying export or fattening of all calves or when selling pregnant breeding heifers, whereas the yearling weight was even more important for the strategy with selling not pregnant heifers.