Za dobrou kvalitou produkovaného mléka se vždy skrývá dobrá práce na farmě a velké úsilí. Soutěž o nejlepší mléčnou farmu pořádá v České republice společnost Zoetis. Cílem projektu je ocenit ty dobré a motivovat ostatní producenty mléka k zavádění opatření ke zvyšování kvality, tedy konkurenceschopnosti.
Tento projekt podporuje Výzkumný ústav živočišné výroby,v.v.i. v Praze Uhříněvsi.
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